From market to pipeline, on your strategy
The prospecting platform for commercial solar.
The first decision in solar isn't which rooftop to design for. It's which rooftop to look at.
Commercial solar runs on the same bottleneck everywhere: there are far more rooftops than any team can manually review, and the data needed to qualify them — ownership, consumption, contacts — lives in fragments across registries, providers, and public sources that nobody has time to fuse together.
Planno does that work in one place. We scan the market, surface every commercial rooftop, and bring the data to each one. Your team picks up from there.
Every commercial rooftop in your market, identified
Planno's GeoAI scans high-resolution satellite imagery across entire countries and surfaces every commercial rooftop suitable for solar. The model is trained on real C&I assets, validated by solar developers, and tuned by market.
What you see
- Every rooftop above your minimum size threshold
- Building footprint, area, and basic geometry
- Filterable map and list views
Ownership, energy, contacts — fused per rooftop
A rooftop on its own is just geometry. The decision to pursue it depends on who owns the building, what they consume, and who at the company is worth talking to.
Planno fuses that data from the sources where it already lives — corporate registries, energy databases, third-party providers, contact intelligence layers — and attaches it to each rooftop as a structured profile. Your team works from one source instead of six.
What you get on each rooftop
- Building owner and legal entity where available
- Contacts data at the operator and ownership level
- Source attribution and freshness on every field
Your criteria do the ranking. Not ours
Planno doesn't decide which rooftops matter most to your business. You do — and Planno lets you encode that into the workflow itself.
Filter by the variables that matter to your team. Score and rank by your own logic. Move qualified rooftops into structured pipelines that actually work — not lists someone else picked.
What you can do
- Multi-variable filtering across the full market
- Saved selections per market, per team, per segment
- Tagging, assignment, and pipeline stages
Per-rooftop depth, where the decision actually gets made
When a rooftop is worth a closer look, Planno gives your team what they need before they pick up the phone or prepare an email.
Each rooftop opens into a detail view — geometry, data enrichment, generation estimate, street view, segment analytics. The point is to give your team enough context to decide whether the opportunity is worth pursuing.
What sits inside each rooftop
- Polygon, area and estimated solar size
- Monthly solar generation estimate
- Integrated street view
- Segment-level analytics
Built to feed the systems you already run
Planno is the upstream of your funnel. The downstream is whatever you already use — Pipedrive, HubSpot, Salesforce, internal tooling, your design stack, your CRM of record.
Qualified rooftops export cleanly: structured fields, owner and contact data attached, source attribution intact. Push into your CRM or hand off to your BD team — Planno sits where the decision starts, and gets out of the way after that.
Four ways teams put Planno to work
Entering a new market
You're moving into a country, region, or segment you haven't worked before. Planno gives you the full market view in days instead of months — the universe of rooftops, the operators behind them, the segments worth prioritizing.
Building outbound from scratch
Your pipeline runs on inbound and referrals. You want to add outbound but don't know where to start. Planno is how you start — with structured market data, qualified contacts, and a workflow your team can actually run.
Scaling outbound you already run
You already prospect manually, but it's slow and partial. Planno turns the same work into a market-level capability — more rooftops, better data, the same operator logic, less time per qualified contact.
Qualifying inbound
Leads come in and your team needs to know whether they're worth a full design pass. Planno gives you the rooftop, the owner, the energy signals, and the surrounding segment, before committing resources.
Where Planno fits in your stack
Planno does one part of the funnel deeply. It's designed to work alongside the systems you already run, not to replace them.
Not a CRM. Planno feeds your CRM. Your team tracks deals in Salesforce, HubSpot, or wherever you already run pipeline — Planno gives them the qualified rooftops to track.
Not a design tool. Planno tells your team which rooftops are worth designing for. HelioScope, Aurora, or PVsyst handle the engineering when the rooftop's worth it. Planno is what comes before.
Not a GIS or mapping tool. Planno isn't generic geospatial software. It's purpose-built for commercial solar prospecting, with workflows your team actually uses — not a toolkit your team has to assemble themselves.
Not a lead list. Planno doesn't hand you a ranked list of leads someone else picked — and sold to your competitors. It gives your team the infrastructure to build outbound on your criteria. You decide what counts.
Planno was built by solar developers
Before Planno was a platform, it was a workaround. The founding team built commercial solar projects for years and watched the same bottleneck repeat in every market — months spent assembling rooftops manually, fragmented data, fragile spreadsheets, leads slipping through.
We built what we wished existed. Then we built it for everyone else who lives the same problem.