Building the data intelligence layer for commercial solar
What solar development becomes when origination stops being manual work and starts being infrastructure
Solar development runs on a layer that doesn't exist yet
The industry has built sophisticated answers to everything that comes after the first question — design tools, financing platforms, CRMs — and almost nothing for the question itself: which rooftop is worth pursuing, and who do we talk to there?
The data needed to answer it is already in the world. Ownership, energy consumption, contacts — scattered across registries, utility filings, and third-party providers nobody has time to fuse together.
Planno is the fusion layer.
The upstream of commercial solar
Every team that runs outbound has built their own version of this — a spreadsheet, a research intern, a broker on contract. The work gets done, but it never becomes infrastructure. It stays fragile, partial, and personal to whoever built it.
That's the gap Planno is closing. Not by helping solar developers do the manual work faster, but by replacing it with a layer the whole industry can run on.
We treat origination as infrastructure because no one else has.
The conditions for the layer to exist are recent
Three things had to be true at once: satellite imagery sharp enough to identify individual rooftops, AI capable of running detection across full countries, and third-party data sources reachable enough to fuse ownership and energy intelligence per asset. None of them held five years ago. All of them hold now.
The companies that build origination as infrastructure now will run the next phase of commercial solar. The ones that don't will keep building pipeline the way they have been — rooftop by rooftop, on the limits of what a manual process can reach.
Built by operators, for operators
Planno was started by a solar developer who kept losing months to work that should have taken days. The first version was a workaround built for one team. The current version is the same workaround, rebuilt as infrastructure for every solar developer, EPC, and IPP that lives the same problem.
Filters are the ones solar teams actually use. Enrichment fields are the ones that change whether a contact is worth a call. The opinions about what sits upstream of a CRM come from having run the work — not from having studied it.
Origination, structured
Planno covers commercial rooftops across 16 markets today. The roadmap extends in three directions:
Deeper data per asset.
More signals per rooftop — consumption granularity, ownership change events, sector-level intelligence. The richer the profile, the sharper the origination decision.
Broader coverage across markets.
New countries, new geographies where commercial solar is scaling. The infrastructure works the same way everywhere — the data layer is what changes.
More of the upstream funnel, structured.
Outbound today. Site discovery for behind-the-meter and captive power next. The upstream of distributed generation at scale.
A note from the founder
I started Planno because I lived the problem — watching capable teams lose months on work that should have taken days. Assembling rooftops manually. Chasing ownership data across registries. The bottleneck wasn't talent or capital. It was that the upstream didn't exist as infrastructure.
We're building it now. Ten years from now, every commercial solar developer will run on a layer like this. That's not a marketing claim — it's the only outcome that makes sense given how fast the industry is scaling.
— Daniel Domingues, founder & CEO
See the layer in your market
Pick a market. We'll show you your rooftops, your operators, the upstream you'll be running on.