Planno Founder Publishes Op-Ed in Utility Dive

Planno today announced that its Founder & CEO, Daniel Domingues, has published an op-ed in Utility Dive titled “Rooftop solar is booming, but not in the communities that need it most.”

In the article, Daniel highlights a growing imbalance in rooftop solar adoption across the United States — where deployment is accelerating, yet many underserved communities continue to be left behind. Drawing on Planno’s experience working with solar developers across multiple markets, he argues that meaningful progress requires community-led education, localized engagement, and practical outreach strategies that connect clean energy with the people who benefit most from it.

“Rooftop solar is scaling fast — but access isn’t. If we want solar to deliver real social impact, we need to move beyond infrastructure and focus on people. That means meeting communities where they are, simplifying the message, and building trust through education and local engagement.”
— Daniel Domingues, Founder & CEO, Planno

The op-ed reflects Planno’s broader mission: helping solar companies identify opportunities faster while encouraging more inclusive market development. By combining geospatial intelligence with real-world outreach strategies, Planno supports developers in building stronger pipelines — and expanding solar access beyond traditional early-adopter regions.

You can read the full article on Utility Dive here:
https://www.utilitydive.com/news/rooftop-solar-is-booming-but-not-in-the-communities-that-need-it-most/805488/