How Planno is Changing Solar Companies

The solar industry thrives on innovation, yet when it comes to finding and qualifying rooftop opportunities, many companies remain stuck in the past. With sales teams wasting time on manual tasks and relying on scattered and incomplete data, there’s a massive gap between potential and performance.

What if there was a way to shift that balance? What if solar companies could unlock data-driven precision, pre-qualify the best leads, and let their sales teams focus on closing deals rather than searching for them? This shift is already happening, and it’s changing how solar companies operate.

A New Era for Solar Development

The way solar companies develop rooftop projects is changing. At Planno, we’ve integrated AI and machine learning into the sales process, making it easier for solar businesses to find and qualify leads. Gone are the days when solar developers spent countless hours searching on Google Maps or driving around industrial areas to identify rooftops. Today, thanks to Planno, innovative solar companies have access to large sets of structured data that pinpoints opportunities quickly, accurately, and with far less effort. The result? A revolution in how sales teams work.

The Inefficiencies of Solar Development Today

Traditionally, solar developers have been stuck in a cycle of inefficient, manual work. Manually scanning industrial areas, checking Google Earth for rooftops, using multiple software tools, and relying on random online resources to gather potential customer data. It’s a dull and repetitive process, and most of it keeps salespeople sitting behind desks instead of being out in the field, where they should be—building relationships and closing deals.

This inefficient approach often means missed opportunities. With limited time and scattered data sources, finding the right rooftops or clients becomes more about luck than strategy. It’s an outdated method, and it’s holding companies back.

How Planno Transforms Solar Development

Planno changes everything.

Using AI and machine learning, we process vast amounts of data that help solar companies identify and pre-qualify solar rooftop opportunities with unmatched accuracy. More than just a rooftop database, Planno provides clear, actionable insights, giving solar companies the precision they need to make smarter decisions and close more deals.

Our platform doesn’t just show where the rooftops are—it evaluates their potential. This precision cuts through the noise, delivering only the best leads. With this process automated, sales teams get to market faster and can focus fully on what matters: selling.

The Emergence of Intelligence Teams

The sheer volume of data that Planno provides is leading to the creation of new roles within solar companies. The Intelligence Analyst is one of them.

Before Planno, solar sales executives had to manually sift through incomplete or inconsistent data. Now, solar companies using Planno are setting up intelligence teams. These teams, usually made up of 1 to 3 analysts depending on the market size, manage the vast amounts of data available through Planno. Their task? To pinpoint the best opportunities and pre-qualify leads with a precision that wasn’t possible before.

This approach allows senior sales executives to focus on what really matters: meeting clients, negotiating deals, and closing sales. Instead of guessing which leads to pursue, they now have highly targeted, pre-qualified opportunities to work with.

The Role of the Intelligence Analyst

The Intelligence Analyst is a game-changer for solar companies.

Often, junior members of the team take on this responsibility, using Planno’s platform to sort through thousands of rooftops and customer profiles. Their job is to select the best prospects for the sales team. This approach frees up senior salespeople to spend more time in the field, where they’re most effective.

This data-driven approach eliminates guesswork, ensures no opportunity is missed, and allows solar sales teams to work smarter, not harder.

A New Way Forward for Solar Sales Teams

Planno is reshaping the solar industry by enabling a more efficient, data-driven approach to rooftop development. By introducing intelligence teams, solar companies can now process vast amounts of data faster and more accurately than ever before. As the role of the Intelligence Analyst becomes more common, we’ll continue to see sales teams operate with greater efficiency—focusing on the leads that matter and closing deals faster. This is just the beginning of how Planno is transforming the future of solar development.